Which UK companies specialize in loyalty marketing?

DataLab Customer Insight Navigator

Blog posts
The Datalab Customer Insight Navigator is a platform for dealers and suppliers to use customer data profitably. Use our Customer Insight Navigator to find customer transaction data

Why You Need a Data Strategy (Part 2)

Big data, blog posts
At a time when the digitization of processes and documents, the networking of more and more machines and end devices and the resulting floods of data are on the rise

Why you need a data strategy

Big data, blog posts
At a time when the digitization of processes and documents, the networking of more and more machines and end devices and the resulting floods of data are on the rise

Customer centricity - a pillar of digital transformation

Blog posts, expert knowledge, interesting facts
The digital transformation is one of the biggest issues a company is confronted with nowadays, both directly and indirectly. It turns out

Loyalty Magazine Awards 2020

Blog posts, appointments, interesting facts
Cecilia Floridi for the 3rd time in a row Juror at Loyalty Magazine Awards - An Interview We spoke to Cecilia Floridi about your role as a juror

Best practice examples in times of crisis

Blog posts, interesting facts
What customers expect from us ... Newly published MaFo results from the digital agency Epsilon-Conversant and the video ad tech provider Unruly showed that half of all consumers receive advertising that they receive

DataLab in the home office

Blog posts
Greetings from the DataLab home office - we are moving closer together online! Due to the precautionary measures relating to the spread of the coronavirus, we also provide extensive support

From data lab to data ops

Blog posts, dates
The Predictive Analytics World Berlin will open its doors on Monday, November 18th. At the two-day conference this year everything revolves around the topic: “Vom

Boundless knowledge about online marketing and analytics at the Data Driven Business Berlin 2019

Blog posts, dates
The triple conference for Data Driven Business will take place from 18.-19. November 2019 in Berlin under the motto: “Customer Centricity through Data”. This conference exists

Customer Journey - Understand the emotions of customers and use them

Blog posts, customer loyalty
“New technology alone does not mean new sales.” - Martin Enderle As technology advances, classic customer behavior and customer expectations are changing significantly. in the

Double victory for Douglas and Julian Griessl at the Loyalty Magazine Awards 2019 - we are happy too!

Blog posts
At the award ceremony of the Loyalty Magazine Awards 2019 in London on June 18, 2019, Douglas and Julian Griessl, Director CRM, won in the “Best Customer Experience” category

We warmly congratulate Douglas on winning this year's EDDI Award!

Blog posts
Douglas won the EDDI Award at this year's award ceremony on May 28, 2019, which took place as part of the "DialogSummit - the conference for data-driven marketing" in Düsseldorf

Why customer segmentation is so valuable for your customer loyalty

Blog posts, customer loyalty
Find out about targeted customer segmentation. The segmentation helps you to be more specific to your customers ...

What do good customer loyalty programs do? Practical examples

Blog posts, customer loyalty
In a retail environment where shoppers are overwhelmed by choices and wondering where to shop, what to shop, and which brands to shop

How does the Kano model help me increase customer satisfaction?

Expert knowledge, customer loyalty
Introduction to the Kano model Anyone who deals with quality management in the broader sense will definitely come into contact with the following term: Kano or Kano model. Behind it hides

The Chances Foundation is celebrating its 10th anniversary and DataLab is celebrating with us!

Blog posts, press
The Chances Foundation helps young people from financially and socially disadvantaged families to seize opportunities for a good school education.

The customer survey as a CRM tool

Blog posts, customer loyalty
Strengthen your CRM activities with the knowledge from a customer survey. From theory to practice: Implementation of your customer survey in phases ...

A top example of successful customer experience management

Blog posts, customer loyalty
The sum of all experiences and interactions with your company that the customer has is called the Customer Experience (CX). Goal of customer experience management

“If you can't beat em, join em”: Is this how retailers can beat the “Amazon Effect”?

Blog posts, press, interesting facts
In this piece I will look at how retailers on both sides of the Atlantic are trying to future-proof their business models in an era

Our tips on how to measure customer satisfaction successfully!

Blog posts, customer loyalty
There are a number of metrics to make customer satisfaction measurable. We present the most prominent methods to you in this article:

In this way, surveys strengthen customer satisfaction in B2B

Blog posts, customer loyalty
An individual questionnaire on customer satisfaction in B2B is an important tool for all B2B providers if they are serious about increasing customer satisfaction. The

Promotion of young talent at DataLab

Blog posts, press
By promoting scholarship holders, we form the basis for developing potential employees and at the same time promote the expansion of our local network.

Methods of customer satisfaction analysis: which one is yours?

Blog posts, customer loyalty
There are a number of metrics to make this satisfaction measurable. We present the most prominent methods with a view to customer satisfaction analysis in this article

Big Data Marketing Day 2019

Blog posts, expert knowledge
Big Data Marketing Day 2019 DataLab GmbH and Unitymedia present the jointly developed content of the Big Data program “Open your eyes! ”From Unitymedia on the

Examples of customer loyalty tools

Blog posts, customer loyalty
Why customer loyalty is important for your company Customers who only make selective purchases in your company bring you short-term sales, but no opportunities for your company

Customer loyalty measures in professional football

Blog posts, customer loyalty
Customer loyalty measures and football? “There are people who think football is a matter of life and death. I do not like this configuration. I can assure you,

Tip: Enhance the economic customer loyalty with attractive offers

Blog posts, customer loyalty
Economic customer loyalty is one of the best-known and oldest forms of customer loyalty. In general, the customer gets economic advantages in the form of price discounts

Measures for customer loyalty in retail

Blog posts, customer loyalty
One of the most effective measures for customer loyalty in retail is the establishment of a customer loyalty program. Below are two ways in which a loyalty program can be used to

Procedure for measuring customer satisfaction at a glance

Blog posts, customer loyalty
As one of the most widespread methods, we briefly present the NPS here. It was named “The

Do you regularly check your customer satisfaction with a questionnaire?

Blog posts, customer loyalty
In CRM, a questionnaire specially designed to inquire about customer satisfaction is a frequently used instrument to make this measurable. Not just retail companies

No one needs external consultants to query customer satisfaction !?

Blog posts, customer loyalty
In insurance, retail and especially in the FMCG area, you are constantly faced with the challenge of querying customer satisfaction and making optimal use of the resulting results.

What should a questionnaire for your satisfaction survey look like?

Blog posts, customer loyalty
An important and widely used tool to find out about customer satisfaction is the satisfaction survey. By means of a satisfaction survey, wishes, suggestions and needs of the customers

Reasons for regular inquiries about customer satisfaction

Blog posts, customer loyalty
Regular inquiries about customer satisfaction primarily serve the goal of showing long-term and short-term mood swings of customers and being able to derive measures. They therefore act as

Effective customer loyalty instruments - examples from our everyday life

Blog posts, customer loyalty
Few marketing wisdom is as undisputed as the fact that a loyal customer is a good customer. This is exactly why a lot is being used in customer loyalty tools

Your successful sample letter for customer satisfaction and loyalty

Blog posts, customer loyalty
Customers invest time and energy supporting companies by staying loyal to them. This commitment should be recognized accordingly. In satisfied customers who

A satisfaction questionnaire can keep customers loyal to your company

Blog posts, customer loyalty
At DataLab, we believe that customer satisfaction survey questions need to go beyond a primary focus on products and services. In this manner

Five questions about the customer survey for your regular customers

Blog posts, customer loyalty
Long-term and stable customer loyalty does not arise from now on. It should be cultivated and carefully built up over the long term. Any further contact with the company,

Check customer satisfaction with sample questions

Blog posts, customer loyalty
Sample questions for measuring customer satisfaction and loyalty are ideal for surveys during online check-out or after a purchase has been made at the point of sale.

The sample questionnaire for customer satisfaction

Blog posts, customer loyalty
There are already many tips on the subject of sample customer satisfaction questionnaires on the Internet. With this article we would like to help you in a nutshell, the construction of a

How you can fuel satisfaction and loyalty with a customer questionnaire!

Blog posts, customer loyalty
A customer questionnaire can help increase customer satisfaction. In addition to customer satisfaction, a customer questionnaire supports companies in establishing the loyalty of their customers

How you can increase your customer satisfaction and improve services

Blog posts, customer loyalty
Many companies postulate that they are customer oriented. But how can you increase customer satisfaction? Does the service offered meet your expectations at all?

Two examples of psychological customer loyalty measures

Blog posts, customer loyalty
Books can be written about psychological customer loyalty measures. There are innumerable theories about what measures companies can take to achieve customer satisfaction.

Predictive Analytics - What is it?

Big data, blog posts
For some time now, the term predictive analytics has haunted the network and business world. What does predictive analytics mean? Where does predictive analytics come from? Where can Predictive

DataLab at the Mailingtage in Frankfurt

Blog posts
On September 6, 2018, the new Mailingtage took place in Frankfurt am Main, at which DataLab was part of the speaker program.

6 steps to a successful data science project - part 5

Big data, blog posts, expert knowledge
Here you will find the last excerpt from our whitepaper on the subject of "6 steps to a successful data science project": Challenge 5 "Managing different data use cases in production"

DataLab travels around the world in 80 days!

Blog posts
Last week, all of the newly acquired DataLab colleagues went on a hero's journey, because the challenge was: Tonight your Jules Verne will be playing “In

6 steps to a successful data science project - part 4

Big data, blog posts, expert knowledge
Today you will continue with step 4 from our whitepaper on the topic "6 steps to a successful data science project" Challenge 4: A stable quality of the

Part two: Walmart's commitment to retaining its spot as the world's top retailer

Blog posts
Walmart is a global retailer with 2.3 million employees (with 1.5 million in the US alone), 10,000 brick-and-mortar stores and nearly $ 500 billion in ...

A two-part series on Walmart's commitment to retaining its spot as the world's top retailer

Blog posts
We noted with interest this month that Walmart seems to be taking customer centricity very seriously indeed. According to Fortune, the US retail giant's ...

Vote for Cecilia - Digital Female Leader Award 2018

Events
Take part in the Digital Female Leader Award 2018. Great! Our managing director Cecilia Floridi is for this year's "Digital Female Leader Award 2018" (# dfla18) ...

6 steps to a successful data science project - part 3

Big data, blog posts, expert knowledge
Today you will continue with step 3 from our whitepaper on the subject of "6 steps to a successful data science project". Challenge 3: Sufficient quality of the model

How brand manufacturers can win with their own digitalization strategies based on customer data

Big data, blog posts
A recent Lebensmittelzeitung article has highlighted the trend for consumer brands to sell their products via their own digital platforms. The results from a ...

6 steps to a successful data science project - part 2

Big data, blog posts, expert knowledge
Today you will get the continuation with step 2 from our whitepaper on the topic "6 steps to a successful data science project". Challenge 2: Translation of the corporate goal