Will Micromax be successful

India: CyanogenMod smartphone Yureka for 117 euros

As part of a unveiling event, the Indian company Micromax announced the first offspring of its new YU product family, which is to be equipped with CyanogenMod, reports the Times of India. The smartphone bears the name Yureka and will be available for pre-order exclusively from the online retailer Amazon from December 19, 2014 at a price of 9,000 Indian rupees (around 117 euros). Along with Samsung, Lava, Karbonn and Motorola, Micromax is one of the five providers that contributed to a growth of 27 percent in the Indian smartphone market in the third quarter. According to a recent IDC study, the country is the fastest growing smartphone market in the Asia-Pacific region.

With the Yureka, buyers get good equipment at a budget price: The smartphone offers, among other things, an HD IPS display (1280 × 720 pixels) in 5.5-inch format, which is protected from scratches with Gorilla Glass 3. The 8.8 millimeter thick case houses 2 GB of DDR3 RAM and a Snapdragon 615 chip with eight cores and 64 bits. The internal memory of 16 GB can be expanded by up to 32 GB using a microSD card.

The Yureka is also equipped with a 13- and a 5-megapixel camera, dual SIM functionality, Bluetooth 4.0, GPS, 3G, LTE and a 2,500 mAh battery. Cyanogen OS is used as the mobile operating system. The user interface is visually reminiscent of Stock Android, but it is easier to customize and has a few additional functions. A boot loader is preinstalled on the Yureka. In contrast to competing products, the guarantee with the Yureka is not lost if the user roots the smartphone.

Micromax is suing OnePlus from the Indian market

With its cyanogen cooperation, Micromax is pushing the Chinese manufacturer Shenzhen OnePlus out of the market in India. Yesterday, Wednesday, the group obtained an injunction against its competitor. OnePlus is no longer allowed to market or sell its CyanogenMod smartphone OnePlus One in India. Micromax has signed an exclusive distribution agreement in India with the US company Cyanogen. This agreement in turn now causes disputes between OnePlus and Cyanogen. OnePlus says it has a license agreement with Cyanogen that covers all countries around the world except China. Cyanogen counters and emphasizes in a statement that the agreement with Micromax replaces all previous agreements. (mho)

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