Is the AMECET test wrong?

Influential factors and effects of corporate communication on corporate success in the plant and systems business

Against the background of the peculiarities of the plant and systems business, Elisabeth Wolfond examines the influencing factors and effects of corporate communication on corporate success. Three specific stages are discussed: general (B2B), business type-specific (plant and systems business) and industry-specific (paper machine construction). For these three levels, fields of action, special forms and trends in corporate communication are presented. Influential factors and impact variables of corporate communication on corporate success are defined and recommendations for action for science and practice are given.

The content

  • Corporate communication and corporate success
  • Empirical investigation of the influencing factors and effects of corporate communication on corporate success
  • Ideal image of successful corporate communication

The target groups

  • Lecturers and students of business administration with a focus on marketing, sales and communication
  • Executives from the fields of marketing, communication and sales

The author

Dr. Elisabeth Wolfond studied international economics and economics. She has more than 15 years of experience in international marketing of the plant and systems business and holds a leading position in marketing for a mechanical engineering group.

Keywords

B2B marketing success control paper machine construction social media augmented reality communication instruments

Authors and affiliations

About the authors

Dr. Elisabeth Wolfond studied international economics and economics. She has more than 15 years of experience in international marketing of the plant and systems business and holds a leading position in marketing for a mechanical engineering group.

Bibliographic information

  • Influential factors and effects of corporate communication on corporate success in the plant and systems business
  • AuthorsElisabeth Wolfond
  • DOIhttps: //doi.org/10.1007/978-3-658-23216-0
  • Copyright InformationSpringer Fachmedien Wiesbaden GmbH, part of Springer Nature2018
  • Publisher NameSpringer Gabler, Wiesbaden
  • eBook Packages Business and Economics (German Language)
  • Softcover ISBN978-3-658-23215-3
  • eBook ISBN978-3-658-23216-0
  • Edition Number1
  • Number of PagesXXIII, 409
  • Number of Illustrations76 b / w illustrations, 0 illustrations in color
  • TopicsMarketing
    International business
  • Buy this book on publisher's site