What is a facebook share tool

The 13 best Facebook analytics tools

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According to Sprout Social, only one in six social media messages sent to brands or companies receives a response. That's a ridiculous 17%! Social media is fast moving and followers and fans are impatient. In order not to choke on the social media work overload, download our free social media checklist now and organize your social media everyday life!

What are Facebook Analytics?

You can also randomly post the content on your brand's Facebook page. At some point you will land a hit with your target group. Better, of course, to analyze successes and optimize content in such a way that your engagement rates continuously increase. You can do that with in-house Facebook analyzes, but external tools can do one or two more tricks.

Why use Facebook Analytics?

If you use Facebook analytics tools, you can easily find out more about your followers. Measure your social performance, track likes, page views and reach. If you do social media marketing, want to increase your brand awareness and the number of your followers, or even want to get your fans to react, Facebook analytics will help you understand who is following you and what works for your followers.

Facebook analysis tools are not only used for owned channel analysis, they can also be used to observe the channels of the competition and carry out competition analyzes. In this way you learn what works with the competition and can transfer strong strategies or campaigns to your own brand.

The best Facebook analytics tools

We have put together a list of Facebook analytics tools that can be extremely helpful depending on your needs. A tip: try different, if not all, and later pick 1-2 favorites that will really take you further.

Quick Search | The social media search engine

Quick Search gives you an instant online overview of your brand. It is a social media search engine that includes not only Facebook data, but also articles and posts on blogs, forums and on websites.

The range of functions includes:

  • Quick brand overview - the KPIs that really matter - engagement, volume, sentiment, demographics and regions
  • Competitive Intelligence - Compare your brands with those of the competition
  • Finding ideas for content marketing - create content that goes viral and reaches your target group
  • Find real-time trends - identify emerging trends to improve your content

"Quick Search offers a simple and easy-to-use way to dive deep into your competitors' social media. In this way, you can use their strengths and weaknesses to improve and develop a successful marketing strategy. Be sure to check out Talkwalker's latest article on the need for and impact of competitive analysis for your business and brand if you are interested in learning more about the importance of the subject."
Christina Garnett | @ThatChristinaG

Facebook Insights | Paid & Organic Breakdown

Facebook Insights will be available to your Company Page administrators once you have 30+ fans. See the total number of likes, the total number of people who saw your page and posts, the total number of people who interacted with your posts, and a ton of other insights.

Understand your target audience based on demographics and a location breakdown. An overview of post engagement or engagement on specific posts shows what type of content is best for your target audience.

Organic and paid posts are contrasted so that you can determine the actual value of the sponsored posts. You can also find other metrics on video views or the reach of your posts on your site.

"Facebook Insights offers you a lot of useful information about your Facebook page. The trick, however, is to take this data and create something meaningful out of it. Using the data to track your page's performance and find new patterns is critical."
Elizabeth Joss (@themuseumtimes) | Lecturer & writer @ The Museum Times

TrackMaven | Track & Compare

TrackMaven collects data from a number of sources including Facebook and Twitter, content marketing, traffic, and SEO results. The tool also accesses data from websites such as SEOmoz and Alexa. Brands can use this data to determine what their competitors are doing and what is working.

This tool tracks a variety of Facebook metrics at the post and campaign level, for organic posts, boosts and ads.

  • Track and compare the performance of organic content and ads - reach, engagement, impressions, clicks, conversions, traffic through recommendations, etc.
  • Paid content detection alerts - optimize your Facebook ad spend and compare it to your competitors
  • Optimize content based on growth in traffic, conversions, donations, etc.

Sociograph.io | Facebook Groups & Pages

Log in directly with your Facebook account and analyze your pages for free. You can display all of your Facebook metrics, understand your target group and community better in just a few clicks, and evaluate the performance of your content.

The range of functions includes:

  • Activity Graph - See the total activity of your community over a period of a year, a month, or a set period of time
  • Post reporting - View your posts in chronological order and search for data on post types, authors, share statistics, comments and likes
  • Reporting on community members - Find out who is active in your community, rated based on the number of comments, likes, shares and the number of posts and compare them with your competitors

The tool is free per se, and the free version offers ways to monitor user activity, filter activity by type, and find out about your visitors. If you want to see more data, there is an affordable premium version, so don't let the price put you off.

AgoraPulse | Strengthen your online presence

AgoraPulse offers more specialized Facebook analytics capabilities. With one tool you can benchmark your site and determine the performance of your content. You can view the top content and see which metrics need improvement. You can also run quizzes or competitions on your site.

The tool analyzes the target group, engagement or brand awareness. The most influential users are highlighted, along with users who are talking about you the most. It also breaks down paid, organic, and viral reach. Once you've established what content is best for your brand, you can even calculate the ROI of your Facebook marketing.

“AgoraPulse is an affordable tool with great features. The simple operation in particular is one of the pluses of AgoraPulse "
Ian Cleary (@IanCleary) | Founder of RazorSocial, social media tools blogger

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Quintly | Customizable dashboard

This Facebook analysis tool works with Facebook, but also for Twitter, Google+, LinkedIn, Instagram and YouTube.

There is a dedicated dashboard for Facebook Analytics that can be customized to suit all of your needs. You can track three Facebook pages at the same time and see the most important engagement metrics at a glance - likes, shares, comments and follower growth. In addition, you can measure your success against that of your competitors in order to optimize your Facebook marketing strategy.

You'll find data on influencers, sponsored posts, content, and more. The Facebook analysis comprises more than 250 metrics, including a customizable reporting function. If you invest some money, you can also monitor multiple Facebook pages.

"While it's the same information you can find in Facebook Insights, Quintly lets you sort through different metrics and see which content is getting clicks, which is causing you to gain or lose fans, and which is causing conversation."
Bob Carver (@BobCarverTC) | Principal Consultant at Carver Technology Consultancy, and contributing author for Social Media Today

Buffer | Manage, plan, analyze, collaborate

Manage and monitor all of your social media accounts with this fantastic app. It's easy to use and you can quickly schedule and share posts from all of your social media accounts - Facebook, Twitter, Instagram. LinkedIn and Google+.

As for the Facebook analytics tools, Buffer has a strong free version. You can add three social media accounts and 10 scheduled posts per account.

If you want to spend a little budget, you get additional functions, e.g. the ability to add 15 RSS feeds per profile. The analysis goes deeper and you can schedule up to 100 posts and manage 10 social media profiles.

The range of functions includes:

  • In-depth analysis to determine which types of content are best for your audience
  • Analysis of engagement metrics - clicks, likes, reach, shares, comments, retweets, mentions, etc.
  • See your best posts at a glance - instantly see which posts are top performers so you can copy what works.
  • Easy Reporting - Get the data you need to find out what's working and what's not

“Do I recommend Buffer? Yes, yes and yes again. I love it and it saves a lot of time. If you're struggling to get a foothold on social media, want to minimize the hassle, and increase success, Buffer is for you. It is best to start with the free trial version. "
Chris Lee (@chrisleevella) | Founder of A Blog on Blogging

Scoreboard Social | Social media reporting

Facebook page, Instagram or Twitter profile - compare yourself to the competition in no time at all. This is how you can see how you hold up against your competitors, other well-known brands, or industry leaders.

You can create watch lists and Scoreboard Social will send you a daily / weekly / monthly / quarterly email report. The report includes ranking, growth, and engagement metrics, trends, and also authors who respond to your content.

The focus is on analyzing the competition so that you can understand what content works on the competitors versus your own. Then repeat, improve, or eliminate your content accordingly. Thanks to the 30-day free trial version, it is definitely worth taking a look at this tool.

Grytics | Analysis of Facebook groups

If your loudest followers are members of multiple Facebook groups, Grytics can bring them together. It is a SaaS solution for community managers, with the help of which the performance of groups can be tracked and analyzed. It also shows member statistics so you can better understand your target audience.

The range of functions includes:

  • Content Analytics - Measure, predict, and improve performance with comparative insights
  • Get automated reports - key metrics, KPIs and top posts
  • Look at publications and statistics based on keywords
  • Community management - all your groups in one place for comparison and best practices
  • Curate content - top posts, top pics, top videos to feed your content

SocialPilot | Measure your marketing strategy

The Facebook analytics function provides key data about your Facebook pages. Track likes and dislikes to understand your follower growth. Find out if your followers are from organic or paid campaigns. These insights reveal what works and can be replicated, and what needs to be improved or eliminated. Compare your current status with previous periods so you can review your progress over time. SocialPilot also covers Twitter, Pinterest and LinkedIn.

The range of functions includes:

  • Connect 50+ social media profiles and schedule posts from one place
  • Complete overview of likes, reach, engagement, clicks, fans and published posts
  • Access for your team, with customizable access rights
  • Discover curated content to share on your social networks
  • Organize your social media strategy with the help of the content calendar
  • Upload up to 500 posts and plan in detail.

"SocialPilot rivals Hootsuite and Buffer as one of the best tools for social media automation. The app team is great at troubleshooting and engaging with the community through social media and app stores. Strong support provided for a better user experience. "
Neil Patel (@neilpatel) | Co-founder of Crazy Egg, KISSmetrics

Qwaya | Manage and track Facebook ads

Qwaya is a Facebook and Instagram tool for managing and tracking your advertising campaigns. It works by embedding tracking pixels in your ads. This way you can monitor impressions, performance and conversions.

The integration with Google Analytics makes reporting a breeze. Qwaya's blog contains useful advice. Unfortunately, the last post is from 2016. Hey guys ... write again!

The range of functions includes:

  • Schedule your advertising campaigns to run at a specified time of the day / week
  • Override Facebook and choose your own ad rotation
  • Shared access for you and your team
  • The Google Analytics integration shows conversions associated with your advertising campaigns
  • A / B tests for audiences and ads
  • Automatically add tracking URLs to your ads
  • Export the results to Excel for analysis

You can try the tool with a 14-day free trial, after which you'll have to spend some money.

"Place Facebook Ads? You have to use Qwaya. Hands down the best tool / customer support. "
Carl Sednaoui (@CarlSednaoui) | Director of Marketing @mailcharts. Co-Founder of @CoderDojoNYC

Socialmonials | Track what matters

Campaign and social media management platform with impressive reporting and analysis. The website says: "With Socialmonials you can measurably increase sales with Facebook, Instagram, Twitter, LinkedIn and YouTube."

Like your own social CRM, you can identify your best influencers, how much sales you've made, and how many leads and website visits came from your campaign.

The range of functions includes:

  • User Generated Content - Collect and display videos, images, and text from your community
  • Social Publishing - Preview posts before planning
  • Social Media Campaigns - No technology is required to launch campaigns across social networks, mobile devices, and your website

The tool has its price, but offers a 14-day free trial.

I am absolutely passionate about sociamonials. Not only does it do everything I need, it also does a lot of things that I didn't even think of and now love (click to tweet and Facebook tabs). The product is fantastic ... maybe only surpassed by the great customer service. "
Viveka von Rosen (@LinkedIntoBiz) | Chief Visibility Officer & Co-founder Vengreso

PeakFeed | A simple dashboard

Simply strong - that's all you have to say about PeakFeed. It's an analytics tool that provides simple, easy-to-use reports on your brand's performance on Facebook, Twitter, Instagram, etc.

Create a dashboard and monitor key stats from your profiles - follower growth, new content, engagement. To save you time - hey, we're all in a hurry - you will receive an automated email report once a week. You, your team, and your boss can track key growth metrics across all of your social media platforms.

Unfortunately there is no free trial. But the three payment plans ensure that you don't fall into ruin.

“I was looking for a simple reporting that shows me how we've grown week after week. Nothing special. Fortunately, I found PeakFeed. Now I get simple, factual reports in my email inbox every week. "
Ian Smith (@SkyCapture) | Marketing @ Drone Deploy

Facebook analysis? Social media checklist!

Are you overwhelmed by the social networks? Write, plan, publish, listen, respond, measure, analyze, test. Every day. Every week. Every month. Every quarter. Quite a lot of work.Download our free social media checklist now! It will make your social media life easier.


According to Sprout Social, only one in six social media messages sent to brands or companies receives a response. That's a ridiculous 17%! Social media is fast moving and followers and fans are impatient. In order not to suffocate from the social work overload, download our free social media checklist now and organize your everyday social media.

Marketing Manager Talkwalker DACH

Daniel writes about social media trends and monitoring news, especially with regard to the German-speaking area.

If he doesn't, he'll suffer most of all with the Werkself, trying out a delicious craft beer or new Lindy-Hop moves.