How do you advertise eBay listings

Sell ​​more with ads on eBay

Commercial sellers can advertise their products with advertisements on eBay in order to generate more sales. The placement of advertisements is linked to a number of requirements. We'll tell you how to do it.

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Whether home accessories, clothing or electronics - it is now unlikely that none of your competitors have not also found their way to eBay. The price screw is an option to stand out from the competition.

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A product presentation that is as appealing and complete as possible is also a free differentiator. If all of this doesn't bring the hoped-for success, eBay ads may be worth a try.

This information appears in the display

The ad itself appears in different positions within the eBay results pages. The access used by the customer (PC or mobile) does not matter. A booked entry is clearly, albeit discreetly, marked with the word advertisement.
© Screenshot by Stephan Lamprecht
Ads appear in the results lists on eBay
The display contains the most important basic information:
  • Main photo of the item
  • Article name
  • price
  • Offer format

EBay gets the information from your listing. Changes that you make to the product description, for example repricing, are also automatically transferred to the display. So it is always up to date.

You need to bring this with you to run ads

Placing an ad is not possible for every eBay user, but is linked to access requirements:
  • You must have subscribed to an eBay store and
  • use multiple offers

This requires that you also meet the requirements for running an eBay shop. So you have at least one seller account, have bank and credit card details on eBay and have a verified PayPal account that has been linked to the eBay account and is balanced. If you meet these requirements, you can use the ads.

The switching is only possible in certain categories. However, the range is very broad and eBay will also inform you about it when you create ads.


© leowolfert -fotolia.com

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You are bidding for an ad space

Ads on eBay are transaction-based, i.e. you only pay if you sell something directly through the ad. The pricing model is correspondingly simple. You set a percentage of the sales price that eBay receives in the event of a sale. This can be between 1% and 20%. A simple click from the buyer costs nothing. He must also purchase the goods within 30 days. The price is exclusive of shipping costs. An exception to this is of course free shipping for the customer, which is included in the sales price. eBay is a marketplace and so the ads are treated like a commodity on a marketplace. With the percentage you set, you control how prominently the offer is placed. So if one of your competitors got the same idea, that answers the question of why their advertisements appear more frequently or more prominently.

The advantages of placing an ad are obvious:

  • They increase the visibility of new items for which there is no sales history.
  • The visibility in categories with high competition is improved.

You use the appropriate tool to display the ads. The marketplace regularly provides trend reports so that you do not bid in the dark when it comes to advertisements.

Keep an eye on and optimize ads

You will receive up-to-date evaluations for your connections and you can find out more about display, clicks and sales. You should also keep an eye on these indicators in order to be able to react to them. If the sales fell short of your expectations, you have the option (similar to Google) to adjust:
  • Check that you have chosen relevant terms for the customers in the title and description of the product.
  • Increase your ad rate for better placement.
  • Check the attractiveness of your price.

Since you have nothing to lose financially, feel free to experiment with changing descriptions and products and check whether the ads can complement your marketing on eBay.

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