How do I get into digital marketing

Online Marketing: 18 Tips You Can Do In One Day

Clear, long-term and well-thought-out online marketing strategies should be the backbone of every marketing activity on the Internet. In addition to all long-term perspectives, there are always a number of possibilities and approaches for quick implementation (so-called "quick wins"). We have in this blog post 18 online marketing tips collected that you can implement within a day.

Online Marketing Tip 1: Use 404 pages as a marketing tool

Most 404 pages are boring and offer no added value. They simply point out to the user that the page they are looking for does not exist. What should be on the 404 page depends on what kind of website you are running. For example, if it's a blog, you could feature your top rated or most read posts. If, on the other hand, it is an online shop, it makes sense to integrate the search function on the 404 page or to present popular products / categories.

The goal should always be to motivate the visitor to make another relevant click. That is why the 404 page should always be analyzed. On the one hand, you can determine how many sessions (visits) have come to this page and, on the other hand, how users have behaved. For example, you can find out how high the bounce rate was.

HubSpot has some very good examples of creative and helpful 404 pages.

Online Marketing Tip 2: Include Open Graph Tags

Open Graph Tags provide (similar to the title and meta description in Google search results) for an improved display of the preview of a page that is to be shared via Facebook.

The following elements can be optimized using the Open Graph tags: title, description, type and image. Here are two examples of title and image optimization in Open Graphs: The title is marked in the head area of ​​a website and would look like this, for example:

<meta property=“og:title“ content=„18 Tipps, die du an einem Tag umsetzen kannst“ >

The Open Graph can also be used to set a preview image that optimally addresses the target group:

You can find currently available Open Graph tags and best practices in Facebook's developer documentation on Open Graph Tags. You can then check the correct implementation directly with the Facebook Debugger.

Online Marketing Tip 3: Also tweet old content again

Often, content is only shared once via Twitter. However, the lifespan of a tweet is very short. So he will only be seen by some of your followers. Repeated sharing can generate more retweets and more traffic. Evergreen content is particularly suitable for this. An example of this is our page on Online Marketing Tools or the Google Analytics Tools page. Both live from updates and can therefore be sensibly redistributed again via social media or in the newsletter.

Online Marketing Tip 4: Lower Google Ads click prices when reaching budget limits

If you notice that you keep coming up against your preset budget limits in AdWords, you should reduce the click price rather than, for example, reducing your advertising times using the advertising schedule. Only lower the click price slightly and watch carefully how impressions, clicks and conversions develop. Adjust the click prices until the budget is exhausted. So you get more clicks for the same cost.

If necessary, you should also check whether you don't want to use a "shared budget". You can find it in your AdWords account under "Settings". There you can set up a common budget for several campaigns. This is especially interesting when the click prices in your market segment are relatively high.


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Online Marketing Tip 5: Link important pages via the imprint

Your company's legal notice is likely linked from every page on the website. This means that the imprint receives a lot of link juice. You can use this link juice specifically to strengthen subpages that are not linked via the navigation, for example. To do this, simply add the pages as a link below the actual imprint.

Online Marketing Tip 6: Analyze referring websites

Use your web analysis tool to identify pages that link to your website and bring a lot of visitors or conversions. Then try to find similar sites, for example via similarweb.com.

Assuming you run a shop for barbecue accessories and notice that a lot of traffic and conversions come through a barbecue forum, then you should try to find similar sites and cooperate with these websites.

Online Marketing Tip 7: Reach fans and followers at the right time

Presenting new content around midnight on social media channels does not promise much success. But even during normal working hours, there are times when it is cheaper to post and times when it is unlikely that you will reach your target audience. In Facebook Insights and with other tools you can find out very quickly when your fans are most active and therefore when you should also be active. These tools can help you determine the right time to post:

Facebook: Facebook Insights, FanpageKarma • Twitter: Tweriod, Followerwonk • Instagram: Iconosquare

Online Marketing Tip 8: Redirects deleted pages

Over time, pages are deleted from time to time because they are no longer needed. But if these sites have inbound links, their power will no longer contribute to your domain. So redirect these deleted pages to another relevant page via 301 redirect. So visitors who click on the link still land on your page and the link power is retained. You can use the Google Search Console or ahrefs to check whether there are deleted pages with incoming links on your website.

Online Marketing Tip 9: Use internal search to generate ideas for new content

If you have set up your web analysis tool correctly, you can find out which terms your visitors have searched for on the website. Often this quickly shows which content is still missing and should therefore be created. If you haven't set up internal search tracking yet, you should do so quickly. This help article explains how you can implement such tracking with Google Analytics.

Online Marketing Tip 10: Find matching link collections

Uses the following search operators in Google: You simply replace “keyword” with a keyword that matches your company. As a result, depending on the keyword, you will find more or fewer pages that offer a collection of links on the topic of your page. Ask politely there if it would be possible to include your page as well. These pages are often very old and therefore have good links and a good reputation on Google. But always think in advance about whether this link would also make sense for your visitors, because Google could - as always in link building - recognize a pattern here and punish you.

Online Marketing Tip 11: Track mentions on Twitter

Social media monitoring tools like Hootsuite (free in the basic version) allow you to monitor search terms in Twitter. For example, you can monitor brand names and other terms and thus react quickly and relevant to tweets. Especially if you do a lot of content marketing, analysis via social media platforms is extremely important in order to understand how users react to your content, which articles lead to new followers, etc. If you want to know how to do targeted content marketing, it will help you our article on What is Content Marketing for sure continues. Apart from individual reviews of the success of your content marketing, it is certainly important to analyze the long-term ROI of content marketing

Online Marketing Tip 12: Bringing Low Hanging Fruits to the first page

Anyone who does a bit of SEO knows that users almost exclusively come to a website when it is on page 1 in the SERPs. Hardly anyone clicks on page 2 and beyond. Every website has at least a few low-hanging fruits, i.e. pages that are on the second page of search results. These low-hanging fruits can be lifted onto the first page with little effort.

This can be done, for example, through on-page optimization (improving the title, extending and optimizing the text, adding images with alt text) and off-page optimization. Often, however, a better internal link is enough. The best way to do the detailed analysis is to use SEO tools such as SISTRIX or Searchmetrics.

Online Marketing Tip 13: Bind visitors

Let's assume that you are writing blog articles and thereby attracting some visitors to your website. In order to keep such visitors on your website or in the sales funnel, you could offer them a download with suitable content at the end of the article. In exchange for this valuable content, you will then ask for their email address. Hubspot offers a good example with this page:

You can also call for readers to sign up for your newsletter in return. Educate the reader about its benefits accordingly. For example, about the possibility of always being informed about the latest articles or of being made aware of special offers. This will increase the likelihood of conversions for these types of goals. Here, too, tracking via Google Analytics is suitable to clarify questions such as: "After which article do the most downloads take place?"

Online Marketing Tip 14: Take advantage of content theft

Anyone who has invested a lot of time and effort into researching and creating good content finds content theft annoying. However, it is almost impossible to monitor content theft, especially with large sites. However, using Javascript you can attach a link as soon as the page is copied. The theft cannot be avoided this way, but at least a few links for your website will pop out in return.

Online Marketing Tip 15: Ubersuggest for negative keywords

An AdWords campaign often has to run for a while to find useless keywords. With the help of Ubersuggest, keywords that have little chance of success can be excluded right from the start.

Online Marketing Tip 16: Back up social media profiles

You can see it on our Twitter profile: you should secure all social media presences early on, regardless of whether you are active there or not. Someone came before us and has secured 121WATT as a name, so that we are now represented with three “T” at http://twitter.com/121wattt. You can save your profiles quickly and easily with the tool.

Online Marketing Tip 17: Find new content ideas via questionnaires

Gutefrage and Co. are real gold pits for new content ideas. This is usually a good first point of contact when it comes to ideas for content. For example, if you had a guitar shop, you would type the following into the Google search box:

The result:

Based on this, you could, for example, write an article that explains the best way to learn guitar and how long it usually takes. Another good source is Quora.

Online Marketing Tip 18: Improve titles and descriptions

Use your web analysis tool to find the twenty most visited pages and analyze titles and descriptions. It's best to combine the whole thing with ranking data. This is a quick way to find out which keywords your pages are using to get a lot of visitors. Take a look at the titles and descriptions and think about how you can make them more clickable. So you can use two different descriptions for really important search terms. The most important thing here is always to understand what the user's intention behind his search is. If the user is looking for the “best Netflix series”, for example, it is good if the item date is up-to-date and the current year (2017) is in the title.

Write in the comments which "Quick Wins" you like and which you will implement or have even implemented.

We are looking forward to your hacks and tricks.

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