What is the discipline of marketing
The 9 most important online marketing disciplines
Acquiring new customers is tedious and requires several measures that are combined with one another. An appealing web design, well-functioning content marketing and comprehensive search engine optimization are just a few examples of online customer acquisition activities. Online advertising is also an integral part of today's marketing communication, which is increasingly shifting into the digital space. The current trend is set by display marketing and Google Ads, with the latter being talking about an advertising program from Google.
This goes back to the year 2000 when Google introduced its first web-based platform AdWords. In June 2018 it was launched in Google Ads renamed - with great success. Today, the Google Marketing Platform comprises a number of networked advertising services that account for more than 80 percent of total Google sales. The advertising companies and brands can exploit their full potential by effectively reaching their desired customers with the help of Google advertising tools.
When creating a Google Ads account, advertisers can rely on the optimization cycle, which is a never-ending process. The continuous optimization refers to, among other things, CPC bids, quality factors and keyword pools. The tailor-made campaign settings and the optimal structure of a Google Ads account should also not be underestimated. Google also accommodates smaller companies by providing “Smart Campaigns” supported by machine learning. A new era of Google Ads begins.
Why are we the right Google Ads agency for you?
Our eight-person marketing team has the specialist and technical know-how to provide you with comprehensive support in the creation and implementation of Google Ads. While our Google Ads agency takes over the advertising campaigns tailored to your needs in the most widely used search engine in the world, you can concentrate fully on the core business tasks.
Online advertising is changing profoundly. The classic text ads seem boring, which can have a negative effect on the decreasing attention span of potential customers and ultimately on the conversion rate. This is causing advertising companies and brands to rethink their advertising design. Online advertising today has a multifunctional character, on the one hand providing information about an offer and on the other hand creating a positive atmosphere. The sales and entertainment factors are equally important.
Numerous companies and brands have recognized that graphic advertising media ensure a positive user experience. The solution offers Display marketingthat works primarily with graphic elements and provides a wide range of advertising options. In addition to classic banner advertising, advertisers can choose from other advertising formats such as layer ads, popups and skyscrapers. The advertising financing runs according to the rules of performance marketing, where various success-based pricing models are used.
Interestingly, display marketing cannot be used in the online area alone. The growing demand for the mobile availability of various web content and solutions makes a new use of display marketing possible. Now potential customers can see an attractively presented display advertisement directly on their mobile devices. In addition, the classic display campaigns have long been an integral part of offline advertising in exhibition halls and public places, including airports and train stations.
Why are we the right display marketing agency for you?
Our eight-person marketing team will be happy to assist you with the smooth planning and implementation of display campaigns on various channels. Our Swiss Display Marketing Agency attaches great importance to the fact that display advertising corresponds to and supports your corporate image.
Having your own website has become the standard for all companies and brands that place great value on online visibility. The easy accessibility makes it the perfect place for company presentations. The most important facts and figures, an irresistible unique selling point (USP), current projects and authentic customer ratings should not be missing here. A thematic blog and an online shop with a specialized sales offer often complement the website.
It can be done Web designindividually, there are some common aspects that companies and brands should strictly observe when creating the website. In addition to uncompromising data security, what counts above all is a well-structured menu and the logical sequence of operating steps. In addition, you can ensure a high level of user-friendliness through a responsive web design (RWD) and a fast loading time. A quick look at the website is usually enough to form an opinion about a company or brand.
The entire user experience is therefore the backbone of a successful website that aims to provide relevant information and positive emotions to potential customers. The clarity of the content, transparency and high entertainment value are of great importance. The web design must definitely match the corporate identity if the companies represented on the Internet want to build a positive brand image and enjoy a high recognition value.
Why are we the right web design agency for you?
If you are planning to create a new website or are considering a rebranding project, our Swiss web design agency is happy to help. Our eight-person marketing team will advise you comprehensively and individually. It also offers practical web design support that you will be proud of.
The digitization of the corporate world does not exclude personal communication with potential and existing customers. On the contrary: digital innovations make it clear to companies and brands that they will never replace direct customer contact, but can largely support it. An authentic dialogue, which is characterized by courtesy and courtesy, is exactly what prospects and customers expect today when they contact companies and brands.
The Lead generation to win new customers by collecting their data and making further contact. The leads generated in this way basically serve to build up the contact network and ultimately the goal of building regular customers. It is important to note that the sales offer arouses real interest among potential customers. Those lead campaigns that miss the right target group have no chance of success.
Registering for a newsletter, registering as a new customer or participating in a competition are the most popular tools for generating leads. Many companies and brands also use product samples and coupons, thanks to which they can obtain valuable customer data. The ones sent out Incentiveshave the task of getting interested parties interested in the offer and motivating them to buy. Those companies and brands that conduct a customer dialogue based on leads gain a better understanding of their customers.
Why is our lead generation agency the right partner for you?
Our own platform "win4win", on which you can carry out tailor-made competitions, is an optimal solution for your campaign. While you always have full control, our Swiss lead generation agency takes care of the rest. The creation and maintenance of a landing page is part of the marketing and database maintenance.
E-mail communication remains one of the most important forms of communication in online marketing, even if it seems to be controversial in certain situations due to current data protection issues. If the e-mail is aimed specifically at a single person, so-called one-to-one communication is established. If it is sent to several addressees, one speaks of one-to-many communication. The latter can turn into unwanted spam if it takes on intrusive forms. The resulting economic damage is enormous.
This gives rise to the Email Marketing to take seriously and to combine it with your own marketing strategy Well-thought-out e-mail communication that is tailored to the corporate or brand philosophy works wonders. It creates trust that turns into a feeling of familiarity. It builds a good reputation and strengthens long-term customer loyalty. In the initial phase of market opening, professional e-mail communication allows you to stand out from the competition and underline your decisive competitive advantage.
Why are we the right email marketing agency for you?
Our eight-person marketing team will advise you on what a good mailing or newsletter should look like in order to target potential and existing customers. In addition, our Swiss email marketing agency carries out first-class mailing campaigns for you that offer real added value.
A professional and convincing web design is no longer enough to address the target group effectively. Search engines like Google, Bing and Co. have an enormous influence on whether companies and brands can be found quickly in the digital space. Google plays a special role here, with a market share of around 90 percent. SEO comes to the rescue, the main goal of which is to increase the visibility of the website on the Internet and consequently to boost the conversion rate.
SEOis the acronym for Search Engine Optimization, which is translated as search engine optimization in the German-speaking world. It encompasses a whole range of measures that are taken in the on-page and off-page areas. In the first case, it concerns content-related, structural and technical adjustments that are made within the website with the aim of improving its ranking position in the search engines. In contrast, off-page optimization focuses on those activities that take place away from the website. Mainly backlinks are addressed here.
The SEO experts point out that there are a number of influencing factors to consider when optimizing search engines. Well-designed content marketing with a strong focus on industry-relevant keywords and high-quality content promotes good positioning in Google search results. Without this, it is very difficult for companies and brands to build up their web presence and secure market leadership in the long term. SEO is not a one-off task, but rather a continuous process in which regular success analysis and evaluation should not be missing.
Why are we the right SEO agency for you?
It is not easy to plan and implement SEO measures in the on-page and off-page areas. Search engine optimization requires a complex approach in which specialist and technical know-how is essential. Our Swiss SEO agency has experienced SEO experts on board who are happy to accompany you through this important process.
Consumers are critical of intrusive advertising. Many of them use various ad blockers in order to be able to only consume the desired web content. At the same time, experience shows that digital consumers are very interested in high-quality content. This is understood to be the content that appears informative and entertaining - in short - offers the readership added value. Those companies and brands that give high priority to good content are on the winning side.
With the use of Content marketing not only can you tap into new target groups, but you can also establish opinion leadership in your own market niche in the long term. Regular publication of industry-relevant content also strengthens trust and brand awareness. In addition, it should not be forgotten that valuable content is an effective tool for generating leads. It is worthwhile to increase reader engagement here, which in turn has a positive effect on customer acquisition and retention.
In addition to a classic blog, which can be optimally integrated into the existing website, the most popular formats in content marketing include picture series and infographics, video contributions and podcasts, studies and online surveys. Native advertising is another interesting alternative for presenting your own web content to the general public. Regardless of which types of content companies and brands choose, the entire content strategy and a target group-oriented communication plan must be carefully considered.
Why are we the right content writing agency for you?
Our eight-person marketing team understands the needs of customers and caters to their individual expectations. Regardless of whether you need high-quality content for a website, blog or social network, our Swiss content writing agency is the right partner for you. Together we create the web content that will inspire your target group.
In times of digital change, e-commerce is an integral part of the website. Every company that starts an online shop has a high potential to target customers in the digital space and to increase its own online sales. However, setting up and maintaining an online shop requires a number of measures that guarantee customers an unforgettable shopping experience. Magento offers everything that companies and customers need for quality and service-oriented e-commerce.
Magento is an e-commerce software that was developed on the basis of the Zend Framework (ZF) and made available as an open source project in 2008. Over time, Magento turned into a comprehensive digital commerce platform that offers a range of tools and extensions. Particularly worth mentioning are useful B2B functions, business intelligence features and the integration of social media, which can expand a classic online shop system almost indefinitely. That’s why Magento has been awarded several times.
This extensive digital commerce platform can be used very well in both B2C and B2B areas. It is flexible enough to meet individual company needs and constantly growing market requirements. Depending on the size and industry, companies can choose between Magento Open Source and a fee-based Magento Commerce, whereby medium-sized and large companies in particular benefit greatly from the second version. For those companies that are active in the B2B area, the B2B edition is also available.
Why are we the right Magento agency for you?
Are you toying with the idea of creating an online shop, but you don't know whether Magento is the best solution for your project? Our Swiss Magento agency clarifies all open questions and concerns in this regard. In addition, our experienced in-house professionals support you with the complete setup of a new online shop, the regular maintenance and optimization as well as the connection of your IT systems and social networks.
Social Media & Influencer Marketing
Social media is changing the way people live, work and communicate with one another. In recent years they have become a very influential marketing tool aimed at boosting online sales. Social media such as Facebook, Instagram and Co. have not only determined social interaction patterns for a long time, but they also actively contribute to new buying and consumption behavior. In doing so, they primarily address the younger generations of customers Y and Z.
As digital natives, they are increasingly using social media to find out about the products and services they want. In addition to the necessary background information about the respective offer, they are looking for authentic communication that is characterized by spontaneity and courtesy on the part of the advertising companies. In this regard, influencers play a very special role. Your primary job is to create brand awareness and a sense of familiarity.
Social media & influencer marketing is steadily gaining in importance not only for B2C companies. A growing number of B2B companies are realizing that social selling has great potential that needs to be properly exploited. More and more B2B companies are taking advantage of this opportunity and are participating in business networks such as XING, LinkedIn and Co., where they can expand their customer network on the one hand and acquire expert status on the other. With the use of industry-specific influencer campaigns, you actively work on customer acquisition.
Why are we the right social media agency for you?
Our eight-person marketing team will be happy to help you plan and implement social media campaigns on various channels.Our technically competent support ranges from strategic advice to setting up and maintaining the social media presence to tailor-made social media design. Our Swiss social media agency feels obliged to respond quickly and reliably to the individual needs of all customers.
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