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DO MORE: What is Kickstarter and what is it used for? - 2021
Modern technologies and the social web have opened up many opportunities for entrepreneurs and creatives. Kickstarter is a fast growing platform that enables business opportunities for the ambitious starter.
Kickstarter in a nutshell
Put simply, Kickstarter is a funding platform where developers are interested in a specific creative project they want to get started. It is powered entirely by crowdfunding, which means that the public (and their money) is turning these projects into production. Each project is designed independently, while friends, fans, and complete strangers offer to fund them in return for rewards or the finished product itself.
Creators can set up a page that shows all the details of their project and prototypes using text, video, and photos to educate viewers. Project developers set a funding target and deadline, and there are different levels of rewards that funders receive for pledging certain amounts. (The more they promise, the greater the reward.)
Once enough people have funded the project by donating a small or large amount to meet the creators' goal by the deadline, these projects can be developed and produced. Depending on the complexity of the project, backers who have pledged money may have to wait months to receive or gain access to the finished product.
Start the Kickstarter project
While Kickstarter is a great platform for exposure, not all of their projects get approved. First, every creator must read through the project guidelines before submitting a project. About 75 percent of projects make it, while the remaining 25 percent are usually rejected for not following guidelines.
Projects don't just have to fall into the technology category, although they often do. Kickstarter is a place for creators of all kinds - including filmmakers, artists, musicians, designers, writers, illustrators, researchers, curators, performers, and other creative people with great ideas.
Kickstarter all or nothing rule
A creator can only collect the money if the funding goal has been met within the deadline. If the goal is not reached in time, no money changes hands.
Kickstarter introduced this rule to minimize the risk for everyone. If a project cannot generate enough money and tries to deliver to the current funders when no money has been raised, it can be difficult for everyone, but producers can always try again at a later time.
All donors have the opportunity to receive rewards
Kickstarter requires its creators to offer some kind of reward to their funders, no matter how simple or cumbersome it may be. When people fund a project, they can choose any of the preset amounts of money set by the creators.
When a project successfully reaches its target funding amount, it is entirely up to the creators to send surveys or other information asking the financier for information such as name, address, t-shirt size, color preference, or whatever else is required. From there, the creators send the rewards.
An "Estimated Delivery Date" section is posted on all Kickstarter Pages, indicating when you will be able to receive your Backer rewards. It can take several months for something to be delivered if the product itself is rewarded.
Support a project
Mortgaging money on a project is easy. All you have to do is click the green "Back this Project" button on any project page of your choice. Funders are then asked to select an amount and a reward. All of your information will be filled in through Amazon's checkout system.
Credit cards are never charged until the project deadline has passed. If the project doesn't reach its funding goal, your credit card will never be charged. Whatever the outcome, Kickstarter will send all backers an email right after the project end date.
Browsing projects has never been easier. You can simply hit the "Explore" button at the top of the Kickstarter page to see the selection of employees, projects that have been popular over the past week, recent successful projects, or projects in your area.
You can also take a look at the categories when looking for a specific type of project. Categories include the arts, comics, crafts, dance, design, fashion, film and video, food, games, journalism, music, photography, publishing, technology, and theater. As a side note, Patreon is a similar website specifically aimed at people creating art, music, writing, or other types of creative services. If Kickstarter doesn't seem to offer the creative category you want, check out Patreon.
In any case, you can browse all the interesting projects on this great platform. Perhaps you will be inspired enough to endorse a campaign or start your own campaign for a project you envision!
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