Which is the best coaching for groups

6 good reasons why you should switch from individual to group coaching

Nutritional advice, mental training, parent coaching: the common model of how such coaching takes place is 1: 1. Client meets coach.

Unfortunately, this setting is rarely questioned.

What if there is a model with which you as a coach:

  • can support more people?
  • Can motivate / inspire people more?
  • Have more freedom in terms of time, are more flexible, can refuel more often and feel less burned out?
  • last but not least: earn more?

The principle is quite simple:

Coaching in groups instead of 1: 1

Maybe you are skeptical for now.

You have had good experiences in individual coaching, see success in the people you accompany. You cannot imagine that your clients would benefit to the same extent if you no longer meet them in one-on-one sessions.

In this article you will learn about the advantages of groups over individual coaching. And we will show you a very specific strategy with which you can set up and carry out group coaching.

Let yourself get into the thought.


The 3 goals of every coach

As a consultant, coach, therapist or trainer, you have three goals:

  1. Results that you bring about with your customers
  2. freedom
  3. income

If any of these are missing, your business will not work:

Absence successes, your company dies very quickly: you run out of motivation and your customers give up.

You may have a good income and visible results, but none leisure more, you might as well not have started your own business.

If you underpaid feel you are dissatisfied. And if you run to the limit financially, sooner or later you will burn out or go bankrupt.

How does it look for you? Are income - freedom - results correct?

Gain more freedom and free time

We assume that you do your job as a coach very well and that your customers are satisfied with you.

Then you may be familiar with the situation where you receive new requests every week that you have to decline: After all, your day only has 24 hours and you have a limited number of coaching appointments per week.

Isn't that frustrating? You see that you could help more people, but you don't have the time?

(If your problem is that you have highly satisfied customers, but too few new ones first take a look at our webinar: "Your website is passive - a funnel is active".)

The time problem has another dimension:

You only earn money when you work.

That means:

If you go on vacation as a self-employed person, you pay twice

Nothing comes in during this time, at the same time you are spending money on your vacation.

The calculation is simple: the more you are there and work, the more you earn. But with that you sell your lifetime.

You are under constant pressure - Burnout is approaching (if you don't even know it already).

The solution:

Your offer has to be scalable.

At least in part.

What does "scalable" mean?

Your job should take you the same amount of effort, whether you have 5 or 500 clients. But the income is 100 times higher in the second case.

Example: As a photographer, with a good online course you can show an unlimited number of people how they take great pictures. Thanks to email automation, videos and Facebook groups, your effort always stays the same, no matter how many people buy your course.

Scalability is a key argument for group coaching. You also have more freedom, for example to further your education or to be there for your family.

You may continue to conduct one-to-one consultations. But no longer as a mainstay.

Here is an article in which we describe the principle and examples of scalable products in more detail.


Now to the content of your offer:

How exactly do you help people?

From your experience you know the problems that most people come to you with: exam anxiety, marital conflicts, the desire to lose weight ...

Behind this there are dreams of how their life should be: mastering exam situations confidently, a happy marriage, being satisfied with your own body ...

We call these two sides "Heaven and hell" of your customers. Your offer brings them out of their “hell” and gradually into their “heaven”.

We have put together a checklist with which you can use the “heaven” and “hell” idea to focus your offer.

Get it here.

Even if the core problem is different for different people - basically you are helping them all with the same strategy.

This also speaks in favor of group coaching.

The advantages in the group:

1. "I'm not the only one with this problem"

People experience that others struggle with the same worries and problems.

The feeling of not being alone with this is much stronger than in a one-to-one conversation with you as a consultant. The shame that the problem may have been associated with disappears. That alone causes a positive change in your clients.

2. Inspiration and motivation

In the group everyone knows the same challenge, but some of them are already at ease with it.

The newcomers can see from them that your coaching is working!

And they are encouraged to step on the gas and actually implement your tips.

The group inspires and motivates each other - you don't have this aspect in the 1: 1 counseling either.

3. More time with you as a coach

Since you no longer have to reserve a single appointment for each person, you can meet them more often (online or offline).

This will help your clients move forward faster. They experience the change they want sooner.

4. Unwind less routine

There are elements of your coaching that are the same for everyone:

  • For example, when you explain to a client the steps ahead of them at the very beginning.
  • The basics of your philosophy that he or she should know in order to be successful.
  • Or - quite banally - the general conditions of your advice.

Don't you sometimes get annoyed that you have to explain these things one by one each time?

It would be more efficient if you recorded a video that every participant could watch or put together an e-book.

Then, if she can take the time in advance and not during the valuable appointment with you.

5. This gives you more time for the essentials

If you convey the basics through videos, as described in point 4, you can fully address the current situation of the participants in the counseling session:

  • Which questions of understanding have emerged? (Whether on the basics or on the tips you passed on.)
  • Where is it? What is holding your clients back from taking the steps?
  • But also very important: What has been successful, where can you see progress?
  • What situation can you look at together where the person could have dealt differently / better with their challenge?

Something else elementary happens in these conversations:

6. The group learns from each other

Not only you as a consultant can coach, but the participants pass on “best practices” to each other.


What does such a group coaching look like in concrete terms?

What did you have in mind while reading the article so far:

  • One Weekend course in a conference center?
  • One Online course with live video chat?
  • A weekly meeting in a fixed place?
  • A closed facebook group?

In principle, all of this is conceivable.

We recommend that you take advantage of the opportunities that the internet offers coaches today. This includes various online tools and, above all, the use of video (live or recorded).

Webinars and video calls are a central component of our own consulting work.

A little digression:

Don't underestimate the power of video!

In videos and video calls, people see your face, your facial expressions, have eye contact with you, hear your voice:

All of this brings closeness. Video can be used to build relationships and build trust online.

In this way you can also reach and help people who are not at home in your immediate vicinity.

You give more people the opportunity to benefit from your coaching and, conversely, you open up a larger clientele.

Both sides save the trip to the meeting - that has a positive impact on time and money.

Tips on how you can produce good videos with simple means and what to look for in live videos can be found here, for example.


Group coaching model

The following is a possible model of how you can set up and carry out group coaching. We have had very good experiences with this format of online coaching in groups - combined with individual coaching.

  1. Weekly training via video lesson: The backbone of your course is a series of recorded video lessons. The course runs for 8 weeks, for example, in which the participants receive a video lesson every week by email that builds on the previous one. In addition, they get questions and tasks that they can work on individually. An email automation software like Drip takes care of sending these mails for you.
  2. Group session: This is a weekly one hour live video with chat that all participants are present. You can answer questions here (see point 5 above). We use the WebinarJam software for such video calls.
  3. Closed Facebook group: All participants in your coaching are invited to join a Facebook group (or a Slack workspace). They can also exchange ideas between the group sessions, share successes, and ask questions. You moderate the group as far as necessary and answer questions with which the participants cannot help each other.
  4. 1: 1 support: If acute problems arise, you can still be reached by the client. We recommend using email or an online support system to do this. For example HelpScout.

Start your online coaching!

What did the thoughts trigger in you? Has a scenario formed in your head on how you could use group coaching?

Then try it out. Again, the three goals that you as a coach or consultant should not lose sight of:

  1. Better results for your clients
  2. More freedom
  3. More income

Install Zoom (you probably already have it) and you're good to go!

Note that Zoom has a limit of 40 minutes for online coaching in groups of more than 2 people in the free version. We therefore recommend buying the Pro version right from the start, which is very cheap.

We are happy to support you in creating an online system for your coaching. So that you can do more. Talk to us

Sam & Chris


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Published: Topics: Marketing automation, self-employmentTags: automation, consultant, advice, coach, coaching, groups, self-employment, strategy, video