What is the Optimal Ecommerce Business Setup

The blueprint for your e-commerce business: How to build, start and expand a profitable online shop

Starting an ecommerce business is hard work and requires many steps and decisions that must be made at the right time.

To help you out, we've put together a comprehensive collection for starting a business made up of the most popular content from Shopify. These blog posts and guides provide tips on the key tasks you will face while researching, launching, and scaling a profitable ecommerce business.

I. Choosing a Product

Find a product to sell

The first step in building an ecommerce business is knowing what products you want to sell directly to consumers. This is often the hardest part of starting a new business online. In this section, we outline strategies you can use to find potential products, explore the best places to find product ideas, and finally look at the product trends to consider.

Evaluation of your idea

You have a product idea in mind. But how do you know if it's going to sell? In this section, we're going to introduce some approaches that active entrepreneurs have used to validate their product ideas and the potential market.

Free Ebook: 12 Products You Should Sell in 2021

In this ebook we present 12 products that are absolutely trendy and that you should definitely sell in 2021.

12 products you should be selling in 2021 Get started in e-commerce!

Your download is just one click away. Quickly fill out this field and you will receive your document immediately.

We hate spam and will never give your details away.

Thank you for your registration. You will soon be receiving free tips and resources. In the meantime, you can try Shopify for free for 14 days.

Get your product

After you've come across a strong product idea, your next step is to figure out where and how you will be sourcing your products. The next few posts show which models you can use and how other companies handle their procurement.

II. Research and preparation

Examine your competition

You have found your product, assessed its potential and identified your suppliers. You are now ready to write your business plan. Before embarking on this, you need to thoroughly research your competition so you know what you are dealing with and how to differentiate your business.

Creation of a business plan

After completing your competitor analysis, it's the perfect time to create your business plan. A business plan will be the roadmap that will help you bring your ideas and thoughts together. A business plan is critical in setting priorities and determining how to effectively reach new customers.


Found your company and get started with your Shopify store! Try now for 14 days free of charge.


III. Company formation

Give your company a name

Aside from the challenge of finding a product to sell online, another tough decision is determining your business or brand name, as well as choosing an appropriate domain name. These blog posts will help you complete these important tasks.

Creation of a logo

Once you've chosen a memorable name and registered a domain to match, it's time to create a logo. With these resources, we'll show you different ways you can create a great logo for your new business.

Understand search engine optimization (SEO)

You are almost ready to start building your online store. Before you start, however, you should understand the basics of search engine optimization so that you can properly structure your website and all subpages for Google and other search engines.

Create your shop

With a better understanding of search engines, it's time to start building your shop. There are many crucial elements that you need to consider. Below we've listed our essential posts that should help you create high-converting product pages, write compelling product descriptions, use color theory for you, and much more.

Don't forget, if you have problems creating your shop, you can always get help from our Shopify experts.

💡 TIP: Every online shop needs an imprint. Easily create yours online in minutes. Shopify's imprint generator will help you with this.

Choosing your sales channels

One of the best ways to reach new customers is to use the channels they are already on. The right mix of sales channels depends on your products and your target customers. However, there are a number of great options that complement and support your self-hosted shop.

Reading tip: Do you need inspiration for your shop? Check out these 20 great Shopify examples.

IV. Preparation for the start

As you prepare to start your new business, there are several shipping and fulfillment topics that you need to prepare for. In this section, we've put together some comprehensive guides on how to set your shipping strategy.

It's also a good idea to define your Key Performance Indicators (KPI) in advance so that once you get started, you'll know what measures of success to track.

As a final checklist, this post contains the ten most important things you need to do before you start.

Free for you: The big comparison of all fulfillment providers

Which fulfillment service provider is perfect for your business? Find out!

Get the free ** Fulfillment Provider Comparison ** directly in your inbox. Enter your email below.

Your download is just one click away. Quickly fill out this field and you will receive your document immediately.

We hate spam and will never give your details away.

Thank you for your registration. You will soon be receiving free tips and resources. In the meantime, you can try Shopify for free for 14 days.

V. After the launch

Acquisition of your first customer

Now that you have started your online shop, the hard work of marketing your products begins. Good digital marketing is based on one thing: generating targeted traffic. Next, we're going to share a variety of marketing tactics that will help you out in your first few months.

Marketing your shop

You are well on your way and you have probably made some sales by now. It's time to go a step further! The following posts will help you focus on your powerful marketing tactics to drive traffic and convert that traffic into sales.

Email Marketing Basics

Control traffic from social networks

Optimization for higher conversions

Gain knowledge with the help of analyzes

A blueprint is just the beginning.

Building your own e-commerce business is as exciting as it is challenging. At breakneck speed you will learn a number of details about choosing a product, evaluating its profitability, production, setting up an online shop, marketing and selling to new customers. The process can feel like you are solving a puzzle. But we promise, it's still worth it!

We hope this collection of materials and resources will help you create a clearer strategy. As always, the best advice we can give is to just go ahead and have fun while doing it.


Start your own online shop with Shopify!

Try free for 14 days — no credit card required.


Posted by Hendrik Breuer: Hendrik is the editor of the German Shopify blog. Do you want to post a guest post? Then please read this guide first.

This post originally appeared on shopify.com's blog and has been translated.