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New impulses for extreme driving pleasure. MINI develops concepts for John Cooper Works models with electrified drive.
Munich. The systematic expansion of electromobility and additional opportunities to experience the driving fun that is typical of the brand are the focus of the reorientation for the MINI model range. This also opens up new perspectives for the John Cooper Works brand. With the future vehicle architectures from MINI, the possibility will be created of realizing extreme driving fun and characteristics that are consistently geared towards performance, no longer exclusively with combustion engines, but also with electrified drives.
Electromobility in the style of MINI is already in the fast lane. With the plug-in hybrid model MINI Cooper SE Countryman ALL4 alone (combined fuel consumption: 2.0 - 1.7 l / 100 km; combined power consumption: 14.0 - 13.1 kWh / 100 km; CO2Emissions combined: 45 - 40 g / km), five percent of all new registrations of the brand were vehicles with electrified drives. After the extremely successful start of sales of the all-electric MINI Cooper SE (combined fuel consumption: 0.0 l / 100 km; combined power consumption: 16.8 - 14.8 kWh / 100 km; CO2-Emissions combined: 0 g / km) this quota doubled to around ten percent within a few months. With this experience and in anticipation of the technology packages available in the future, MINI is now preparing the development of John Cooper Works models with electrified drive as a further step.
“With the MINI Electric, we have shown how well driving fun and electromobility go together,” says Bernd Körber, Head of the MINI Brand. “Now is the time to transfer the performance character of the John Cooper Works brand to electric mobility. That is why we are working very intensively on concepts for John Cooper Works models with electrified drives. "
The current impulses for the development of a MINI John Cooper Works Electric make it clear that electromobility is of central importance for the future direction of the brand. Sustainability and extreme sportiness are combined in a unique way. “John Cooper Works models with conventional combustion engines will continue to play an important role in meeting the wishes and needs of our performance-oriented fans all over the world,” says Bernd Körber. "With the new focus on electrified performance, we are also creating the opportunity to sharpen the independent profile of the John Cooper Works brand even more than before."
If you have any questions, please contact:
Press and public relations
Matthias Bode, press spokesman for product communication MINI
Phone: + 49-89-382-61742
Email: [email protected]
Andreas Lampka, Head of Communication MINI
Phone: + 49- 89-382-23662
Email: [email protected]
Jennifer Driver-Ruckenbrod, Head of Communication MINI and BMW Motorrad
Phone: + 49-89-382-35108
Email: [email protected]
The BMW Group
With its brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world's leading premium manufacturer of automobiles and motorcycles and a provider of premium financial and mobility services. The BMW Group production network comprises 31 production and assembly sites in 15 countries; the company has a global sales network with representatives in over 140 countries.
In 2019, the BMW Group achieved worldwide sales of more than 2.5 million automobiles and over 175,000 motorcycles. Earnings before taxes in the 2019 financial year amounted to € 7.118 billion and sales to € 104.210 billion. As of December 31, 2019, the company employed 126,016 people worldwide.
Long-term thinking and responsible action have always been the basis of the BMW Group's economic success. The company has firmly anchored ecological and social sustainability along the entire value chain, comprehensive product stewardship and a clear commitment to conserving resources in its strategy.
The information on fuel consumption, CO2 emissions and electricity consumption is determined in accordance with the prescribed measuring method VO (EU) 2007/715 in the currently applicable version. The information relates to a vehicle with basic equipment in Germany, the ranges take into account differences in the selected wheel and tire size and the optional special equipment and can change during configuration.
The information has already been determined on the basis of the new WLTP test cycle and calculated back to the NEDC for comparability. For these vehicles, other values than those given here may apply to the assessment of taxes and other vehicle-related charges that are (also) based on CO2 emissions.
Further information on the official fuel consumption and the official specific CO2 emissions of new passenger cars can be found in the 'Guide to fuel consumption, CO2 emissions and power consumption of new passenger cars', which is available at all sales outlets at Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, and is available free of charge at https://www.dat.de/co2/.
Documents as download.
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