What is public relations and internet marketing

Online Marketing Lexicon
public relations

Under Public Relations (PR) one understands the public relation of a business. The aim of this public relations work is to build trust in a brand. Public relations is aimed at the entire public and should be image of the company in the population. Even if sales increases are not the main goal of public relations, public opinion can have repercussions on the company's sales.

Continuous communication with the public is important for a functioning public relations work.

PR measures

A distinction is made between PR measures external Measures for the whole population and internal Measures for the company's employees.

External measures

  • Press releases and conferences
  • Website
  • Social media
  • Internet
  • public events
  • Open-door day
  • Newsletter
  • Brochures and customer magazines
  • Sponsorship
  • Trade fair appearances
  • Interviews

Internal measures

  • Intranet
  • Bulletin board
  • Employee events
  • Works meetings
  • Circular
  • e-mail
  • Employee surveys
  • Business reports
  • Information folders for new employees


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