Why do organizations need creativity
We live in the age of hype, in the age of trendy terms and quick solutions. At the moment, it seems to me, many companies and especially their consultants are busy re-labeling the door signs and workshop names. After all, with Generation Y there is a new generation looking for meaning and hype, creative knowledge society and Industry 4.0 are supposed to knock quietly on the door, one reads.
You have to be prepared. After all, it's about marketability. In a panic, management is quickly converted into leadership and entire courses are adorned with the trend vocabulary, the content of course remains the same. Design thinking meetings or Lego sessions are made out of boring brainstorming sessions and at some point you need your own small start-up, a spin-off. It is clear to everyone that this is nothing new, everything is already known. Put a new twist on it and the old machine is flying again.
But it is often not that simple. The valley of the disappointed is inevitable. The miracle method fails. At the latest when the first design thinking leads to the same bland results as the tried and tested brainstorming sessions, it becomes clear that it is not about methods and trend vocabulary. Rather, it is about everything. It's about people, their thinking and the mental models. Organizations do not need another new miracle method, but a good creativity-promoting biotope in which creativity and innovation can really grow. Holistic organizational development and the development of a creative organization are the order of the day. In my opinion, the following aspects and questions are decisive:
- Why is there a need to make better use of the innovative and creative potential?
- Do managers support creative processes in the organization?
- Does the management really want to anchor creative solutions in the organization?
- Which attitudes, attitudes and which culture need to be built?
- Which structures and processes are necessary?
- Where is currently the unused creative potential?
- How does the integration of customers or feedback succeed?
- How can infrastructure promote creative processes?
- How can you bring different people into contact internally?
- How can people learn from each other?
- Which co-creation skills need to be developed?
- Which methods and tools support this?
- Which pilot models can be implemented?
- How can a creative organization be developed step by step?
I am currently working on the basis of the Theory U-Model with several creative minds on the fundamentals for the concept of a creative organization and am planning a two-day camp for this in January 2016. Details will follow here, in case anyone of you would like to think along.
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