Why does Disney buy Hulu

Media giant Disney is getting even bigger, taking over Hulu in its entirety

In the fall of this year, the entertainment giant's attack on Netflix, Amazon and Co. will start with Disney +. Hulu has also been one of its competitors so far. The video-on-demand portal is a fixture on the US market in particular. Disney was previously involved in Hulu, but has now taken full control of it. Hulu was initially a joint venture between various US media companies, more precisely 21st Century Fox, NBCUniversal owned by Comcast and Time Warner (now WarnerMedia). These ownership structures have shifted bit by bit in the direction of Disney: First, the Mickey Mouse Group took over 21st Century Fox in a billion-dollar deal, then the WarnerMedia shares were bought, and now the last "piece of the puzzle" followed Comcast.

The Walt Disney Company has now announced (via CNN) that it will take over the 33 percent of Comcast that the communications company previously held in Hulu, making Hulu completely part of Disney. Not much will change for Hulu viewers for now, as Comcast will make its content available to Hulu until the end of 2024. After 21st Century Fox, there is now even more growth for the Disney family. Due to the relationship or cooperation with Comcast, it can be assumed that Hulu will continue to exist as an independent platform for a long time. Still, Hulu is of immense importance to Disney because it gives you direct access to 28 million (via The Hollywood Reporter) subscribers.

2-in-1 packages

It is relatively easy to sell these Hulu customers subscriptions to Disney + for little (er) money. In addition, the media giant can certainly also put together attractive 2-in-1 packages to win customers for its own streaming service.

Disney + launches November 12th in the US and costs $ 7 a month or $ 70 a year. The group has not yet announced a specific European date. It shouldn't take too long, however, as it should be for us as early as the first quarter of 2020. Video platform, series, Deutsche Telekom, Hulu, EntertainHulu
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