What are some community websites for backlinks

SEO: How to Build a Successful Backlink Profile

Backlinks are dead - the backlinks live long. The relevance of the ranking factors varies with every new Google update. A solid link profile should definitely be part of your off-page measures in the SEO area. Because as a basis, valid backlinks are still very relevant and play a key role in determining the Google PageRank. What exactly does that mean?

How many well-known websites with high authority link to your page in the corresponding area is still an important indicator for Google as to how the search engine classifies your page or its quality. An example: You run a blog in the health sector and large medical websites and expert portals, such as universities or other research institutions, contain links to your page. For the Google algorithm, this is a sign that your links are popular and that your site is producing profound and valuable content. Ergo: It should land on the front ranks of the search results. And in addition to this long-term SEO gain, links on well-known sites will of course also bring you direct traffic.

We'll show you how to get large websites to link to your content - and how to identify them in the first place.

Outreach: How do I get relevant backlinks?

First of all: Link building takes time. To build a solid backlink profile, you need to be patient - and a good dose of persistence. Before you even get started, you should get an overview of how things are currently with your external links. You can use various tools for this, such as the Ahrefs backlink checker, the backlink feature from SEMrush, the Link Explorer from Moz or the link module from Sistrix. You can of course use these features in the future to measure the success of your link building.

1. Find suitable websites for link building

First of all, a little research effort and, above all, good organization are necessary. Which websites do you want as a link provider? Your competitors' backlinks can be a good indicator. If someone finds your competitor's content relevant enough to link to, why not yours too? Or even better: Are there gaps in his content or his keyword profile that you can close? Quality comes before quantity when choosing the external sites that you want to ask for backlinks - even if the quantity is of course not entirely unimportant. But five links on authority websites are sure to get you further than 20 on irrelevant spam sites. You should use these criteria to select websites for link building:

Authority: How valuable and how powerful does Google think this website is? How do the contents of the page rank? In order for the backlink to bring your SEO profile forward, the linking domain should have proven expertise on the topic and good visibility.

Relevance: Is the website that links to your content relevant to your content - and vice versa? Does it seem natural that she points to your side? And - more and more important for Google after the latest updates: Does the user benefit from this link?

Location: If you want to push your local business with backlinks, you should make sure that the website that recommends you is also known locally. If a locally known food blogger from Bavaria, who usually only writes about Munich restaurants, refers you to your Hamburg pizzeria, it doesn't help you very much.

2. Prepare your pitch well

It is best to search keyword by keyword for the right authorities among the domains. For each website, think carefully about why it should link to your URL - from your point of view and from their point of view. For example, is it magazines that quote experts? Offer the journalists an interview or a guest article on your special topic. Make sure that you formulate your pitch mails as individually as possible, so that the other person does not have the feeling of being spammed by a bot.


Get a free backlink analysis! Secure yourself, exclusively for OnlineMarketing.de readers, an analysis by experts with a view to harmful backlinks, Trustlink potentials and a competition check!

Directly to the free analysis


3. Stay tuned and claim your links

If possible, you shouldn't leave it here with the first email. Follow up if you don't hear anything. Offer alternatives. And: If you have already discovered your brand or business mentioned on the website, you can ask in a friendly but firm manner that the domain operator also links to your site instead of just naming you. This also applies if he uses image content, such as infographics, from your website and names you as the author.

4. Optimize the quality of the backlink

So when you deliver a guest post or a quote for your dream website, you should definitely pay attention to a few things so that the backlink also has the desired effect.

  • Actually logical: The link should never be set to “nofollow”.
  • It is best to place a contextual backlink, i.e. in the body text instead of just at the end of the post or in the sidebar or footer. It is best to place your link in the first third of the text.
  • The anchor text, i.e. the linked text, and the link environment, i.e. the words around the anchor text, should give Google a good idea of ​​what your link is about. This helps the algorithm to classify the value of the backlink.

5. Maintain the relationship

Did you get your backlink on the big, well-known website and contributed relevant content? Congratulation! In the future, too, you should keep in regular contact with your cooperation partners and ask whether they need new content or, for example, offer to update the existing content. Do colleagues need support in the area of ​​social media - and: Are they planning to distribute the content with a backlink to your website on social media (keyword: social signals)? It can take months - or even more - for links to show their desired effect in your search engine ranking. You should therefore see backlinks on relevant websites as long-term SEO relationships that need to be maintained.

Important: keep the user in focus

As with all search engine optimization measures - whether on-page or off-page - the focus should be on the user experience. We have already briefly indicated the relevance of the link provider: For Google, the focus is increasingly on the user finding exactly what he is typing into the search mask. And your backlinks should also pay into it. So keep asking yourself the question: Does it help the user if he clicks on a link to me at this point? Does that bring him closer to his goal? Ultimately, you benefit twice and three times, because relevant backlinks have a higher click rate, ensure a lower bounce rate and can significantly increase the conversion rate.